The Site is a London based website and complies with the Data Protection Law of 1998 relating to the personal information you supply online.

Game Focus
Ground Floor & Basement
39 Goodge Street
London
W1T 2PX

Any personal information that you provide to Gamefocus.co.uk whilst contracting with the business entity is stored and controlled by Game Focus, located at

Game Focus
Ground Floor & Basement
39 Goodge Street
London
W1T 2PX

Gamefocus.co.uk will not store any credit or debit card information on its website or database, all payments to this site will be processed or verified by PayPal. For details of PayPals Privacy and terms of use please visit www.paypal.com.

By using our services, you give us your express consent to process your personal data as described hereafter.

The information collected by the aforementioned entity when you register with us at the www.gamefocus.co.uk website is generally used to communicate with you and improve our services where possible, and specifically, to process payments. These functions will be carried out by us who are bound by Data Protection covenants and must process the personal information in accordance with this Privacy Policy and the Data Protection Laws of the United Kingdom.

In addition to personal data such as name, e-mail address, delivery address, billing address, credit or debit card number and expiry date, we also analyze data about participants in order to provide a safe shopping environment for all users. Examples of the data we may collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet, login, password, computer and connection information such as browser type and version, your operating system and platform, the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time), cookie number, products you viewed or searched for, your purchase history, personal preferences and any phone number recorded or used to call our customer services number. In using the Site you accept that your personal data may be used for such purposes.

We will not sell, distribute or disclose information about you or your personal usage of the Site without your express consent or unless required or permitted to do so by law. If you subscribe to our mailing lists for new release and other information, we also ask you to answer various general questions about yourself. You will be asked to specify the areas in which you are interested so that we can tailor the information which we send to you to cover the topics and merchandise which we believe you might be interested in. By subscribing to our mailing lists, you accept that your personal data may be used for such purposes.

Participants have the right to access their stored data, to rectify them if required and to object to the storage of their data for legitimate purposes. We would like to keep your information up-to-date, you may change any of the basic information we keep about you at any time by e-mailing us at shop@gamefocus.co.uk.

In addition to the information which you supply to us, information and data may be automatically collected through the use of cookies. Cookies are small text files the Site can use to recognize repeat users and allow us to observe behaviour and compile aggregate data in order to improve the Site for you. For example, cookies will tell us whether you viewed the Site with sound or with text on your last visit. Cookies also allow us to count the number of unique and return visitors to our Site.

You can configure your Internet browser to accept or reject certain cookies or inform you when a cookie is saved.

We do not cross the information recorded in the cookies with the personal information collected at the time of your registration on the Site or with your online activity.

We may monitor customer traffic patterns, Site usage and related Site information in order to optimize your use of the Site.

We may also use the Information we gather to notify you about important functionality changes and alterations to the Site, or offers of products, services or information that might be of particular interest to you. By submitting your Information and ticking the requisite boxes on any order form or when subscribing to the services available on our Site, you expressly consent to such use and transfer, to the extent permitted by applicable law. If at any time you wish to stop receiving our newsletter or any other information you may have requested from us or any other company, please email or write to Customer Services at the address given for us above or click the Unsubscribe link at the bottom of any e-mail you receive from us.